[PDF.03bj] A Portfolio Management Approach to Strategic Airline Planning: An Exploratory Investigative Study on Services Management (European University Studies: Series 5, Economics and Management. Vol. 2052)

A Portfolio Management Approach to Strategic Airline Planning: An Exploratory Investigative Study on Services Management (European University Studies: Series 5, Economics and Management. Vol. 2052)

[PDF.sl81] A Portfolio Management Approach to Strategic Airline Planning: An Exploratory Investigative Study on Services Management (European University Studies: Series 5, Economics and Management. Vol. 2052)

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 | #16267551 in Books |  Peter Lang Pub Inc |  1997-06 | Original language:English | PDF # 1 |  9.00 x6.25 x.75l,.0 | File type: PDF | 380 pages

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||4 of 4 people found the following review helpful.| The most detailed book on strategic airline planning|By A Customer|Portfolio analysis, the titular subject of the book, is a well-known strategic technique, but in all probability few academics in the field of management and few practitioners and industry observers would have such detailed knowledge about the managerial technique as that displayed by the author, Mike L. Thoma|About the Author|The Author: Mike Lischer Thomas' recent career has spanned teaching, management training for occupational education, senior-level management coaching, strategy consultancy and business development for a wide range of international firms as well

Practitioners and theorists usually blame regulatory restrictions and recession for the huge losses throughout the airline industry. The principal reason seems to lie in the fact that they tend to analyze air services at a macro-level. The present work appears to run against the tide of contemporary publishing. But, in viewing the problem at a different scale gives insight into what aviation leaders see as being the key components of the firm's success and profitability ...

You easily download any file type for your device.A Portfolio Management Approach to Strategic Airline Planning: An Exploratory Investigative Study on Services Management (European University Studies: Series 5, Economics and Management. Vol. 2052)   |  Mike L. Thomas. I really enjoyed this book and have already told so many people about it!

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