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British Leyland: Chronicle of a Car Crash 1968-1978.

Chris Cowin




[PDF.gr73] British Leyland: Chronicle of a Car Crash 1968-1978.

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 | #1648464 in Books |  2012-06-12 | Original language:English | PDF # 1 |  11.00 x.46 x8.50l,1.06 | File type: PDF | 200 pages

||7 of 7 people found the following review helpful.| Not too big to fail.|By Alan Wilson|Many years ago as an executive at Ford South Africa, I met a counterpart working for Leyland South Africa. We got chatting as car guys do and I asked him why his employer's cars were sold devoid of rust proofing when at Ford we took this very seriously as cars on the coast of South Africa could almost literally rust overnight. His answer shoo|About the Author|Chris Cowin has extensive experience of the European motor industry, having worked for Lex Automotive and Volvo in the United Kingdom, and later for General Motors Europe. During his time at General Motors, Chris was involved in European marketi

Now with revised content and illustrations, this chunky book traces the history of Britain's ill-fated car manufacturing giant, concentrating on the decade 1968 to 1978. The focus is on the products of British Leyland, but the story makes reference to the political and economic context of Britain in the seventies and asks "Why did British Leyland crash?" and "Could this have been avoided?". Events are described chronologically, with specific sections devoted to six of th...

You can specify the type of files you want, for your device.British Leyland: Chronicle of a Car Crash 1968-1978.   |  Chris Cowin.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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