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Comeback: The Fall & Rise of the American Automobile Industry

Paul Ingrassia, Joseph B. White




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 | #860846 in Books |  Simon & Schuster |  1994-09-01 | Original language:English | PDF # 1 |  9.75 x6.50 x1.50l, | File type: PDF | 496 pages

 | Great product!

||1 of 1 people found the following review helpful.| Good read for car nuts that did not grow up in the 60's or 70's|By Bradley Martin|I discovered this book when I was poking around my community college library years ago. I really enjoyed it. I am a car guy so learning about the US auto industry in the late 70's 80's and early 90's was a treat. I grew up in the 80's so I missed a lot of this stuff. The book goes into a lot of d|From Publishers Weekly|After posting record operating losses of $7.5 billion in 1991, Detroit's "Big Three" automakers seemed headed for disaster. But the last three years have brought a dramatic turnaround. How Ford, Chrysler and General Motors transformed them

Documents the collapse and comeback of America's largest industry in a saga of greed and stubbornness, spotlighting dedicated managers, engineers, and financiers who struggled to change the Big Three before it was too late. 60,000 first printing. First serial, The Wall Street Journal. Tour.



You can specify the type of files you want, for your gadget.Comeback: The Fall & Rise of the American Automobile Industry   |  Paul Ingrassia, Joseph B. White. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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