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Consumer-Oriented Business Design: The Case of Airport Management (Contributions to Management Science)

Sonja Sulzmaier




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 | #12319983 in Books |  Physica |  2001-02-23 | Original language:English | PDF # 1 |  9.25 x.63 x6.10l,.87 | File type: PDF | 264 pages

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||From the Back Cover|Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage. In this context, new strategic frameworks and market reserach designs

Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage. In this context, new strategic frameworks and market research designs are needed that allow managers to synchronize the evolution of new offerings with changes in motivational patterns of consumers. This book presents a new strategic framework and the corresponding market research design which have alr...

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