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Cruise-O-Matic, Automobile Advertising of the 1950's

Yasutoshi Ikuta




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 | #2492341 in Books |  Chronicle Books |  2000-04-15 | Original language:English | PDF # 1 |  11.80 x.50 x8.70l, | File type: PDF | 108 pages

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||5 of 5 people found the following review helpful.| Nifty 50s Reference|By A Customer|This is a terrific resource for illustrators, writers or anyone interested in 50s cars, design or culture. The color reproductions of the car ads are a real treasure -- the layouts, typefaces, symbols, cultural themes and color schemes are invaluable sources of information about 50s social history, values and imagery. And if you love the cars,| ||FLAUNT |Mark Bennett |When a kind editor at Flaunt phoned to ask if I'd consider writing a few words about Cruise-O-Matic, a new softbound reprint of a coffee-table-worthy tome from the late 80s by Yasutoshi Ikuta about vintage automobile advert

The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising in...

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