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Driving over a Cliff?: Business Lessons from the World's Car Industry (The Eiu)

Graeme P. Maxton, John Wormald




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 | #7766377 in Books |  1995-03 | Original language:English | PDF # 1 |  9.75 x6.75 x.75l, | File type: PDF | 288 pages

|| |' ... A fascinating account of the car industry and its possible futures.' Business Times ' ... a riveting - though disturbing - read for anyone interested in the motor industry.' The Engineer

This text presents a holistic and strategic review of the motorcar industry, across time and geographies and spanning different sectors and functions.



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