[PDF.02kf] Effect of After Sales Service on Customer Satisfaction and Loyalty: A Survey on Automotive Industry of Ethiopia

Effect of After Sales Service on Customer Satisfaction and Loyalty: A Survey on Automotive Industry of Ethiopia

[PDF.hd93] Effect of After Sales Service on Customer Satisfaction and Loyalty: A Survey on Automotive Industry of Ethiopia

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 |  2012-07-18 | Original language:English | PDF # 1 |  8.66 x.29 x5.91l,.44 | File type: PDF | 128 pages

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||About the Author|The main purpose of every business is to satisfy its existing customers and to attract new customers. Satisfaction of customer is so basic that, it cannot be considered as a separate function in business

Customer satisfaction is important because many researchers have shown that customer satisfaction has a positive effect on organization’s profitability, success and survival. Customers are satisfied not only by the product they purchase, but also with the service they got from the organization. Recently, satisfying customers, through providing after sale services, become a competitive area of marketing. This research paper pave the way for sales people, organizat...

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