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Flying Off Course IV: Airline economics and marketing

Rigas Doganis




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 | #443460 in Books |  imusti |  2010-02-03 |  2009-12-17 | Original language:English | PDF # 1 |  9.69 x.80 x6.85l,1.50 | File type: PDF | 352 pages

 | Routledge

||0 of 0 people found the following review helpful.| Four Stars|By Philippe Puech|A classic|1 of 1 people found the following review helpful.| Good intro to airline business|By mike hynes|Good basic review for those without knowledge of the complexities of the airline industry. With speed of industry change in last 10 years may seem out-dated, but still an excellent starter for t| || |The systematic and concise approach of this book makes it very enjoyable for readers learning the A to Z of airline economics, as well as developing a deeper understanding of this vibrant industry. Flying Off Course is a thought provoking book that should b

The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines.

Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth editi...

You easily download any file type for your gadget.Flying Off Course IV: Airline economics and marketing   |  Rigas Doganis. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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