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General Aviation Marketing and Management: Operating, Marketing, and Managing an FBO

C. Daniel Prather




[PDF.or47] General Aviation Marketing and Management: Operating, Marketing, and Managing an FBO

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 | #675883 in Books |  Krieger Publishing Company |  2009-03-04 | Original language:English |  11.50 x9.00 x.75l,2.08 | File type: PDF | 304 pages

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||1 of 1 people found the following review helpful.| Five Stars|By Corey moore|Enlightening,|2 of 2 people found the following review helpful.| General Aviation Marketing and Management: Operating, Marketing, and Managing an FBO (Hardcover) C. Daniel Prather|By JJK|Good overall basic introduction. Would be even better with some deeper treatment or case studies. Recommended for th

The third edition of General Aviation Marketing and Management, although true to its original purpose, has been updated and expanded to include more guidance on the subject of FBO Management. Specifically, the line service functions of an FBO are thoroughly explored, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager. The text also retains a marketing focus to enable the student desiring to learn about aviation mar...

You can specify the type of files you want, for your device.General Aviation Marketing and Management: Operating, Marketing, and Managing an FBO   |  C. Daniel Prather. A good, fresh read, highly recommended.

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