[PDF.66nq] Globalization or Regionalization of the American and Asian Car Industry?

Globalization or Regionalization of the American and Asian Car Industry?

[PDF.km57] Globalization or Regionalization of the American and Asian Car Industry?

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 | #9896748 in Books |  2003-04-15 | Original language:English | PDF # 1 |  12.50 x6.50 x.75l,.98 | File type: PDF | 243 pages

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||About the Author|JOSÉ RICARDO RAMALHO Professor of Sociology, Federal University of Rio de Janeiro MARCO AURÉLIO SANTANA Associate Professor of Sociology, University of Rio de Janeiro LUIS PAOLO BRESCIANI Director for Economic Development, City Gov

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalizati...

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