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Multi Channel Retailing in the Automotive Industry

Lena Fitzen




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 |  GRIN Verlag |  2009-06-22 | Original language:English | PDF # 1 |  8.27 x.23 x5.83l,.30 | File type: PDF | 94 pages

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Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profi...

You can specify the type of files you want, for your device.Multi Channel Retailing in the Automotive Industry   |  Lena Fitzen. I really enjoyed this book and have already told so many people about it!

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