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Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

Kevin Freiberg, Jackie Freiberg




[PDF.rw28] Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

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 | #17729 in Books |  Random House Inc |  1998-02-17 |  1998-02-17 | Original language:English | PDF # 1 |  8.19 x1.09 x5.52l,1.15 | File type: PDF | 384 pages

 | Great product!

||1 of 1 people found the following review helpful.| Quick and intriguing read|By Chuck D|Great book on the history and culture of Southwest Airlines. Its doesn't necessarily capture the company culture that exists today as this book was written 20 years ago, however it captures some tools/characteristics of a topnotch organization that can be used to win as an underdog. Its a great read to understand how the company found succ|From Publishers Weekly|Southwest Airlines began operating in 1971 with four planes serving three cities and with revenues of $2 million. In 1995, the company had 224 planes serving 45 cities and revenues of almost $3 billion. Moreover, the company has made a pro

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for...

You can specify the type of files you want, for your gadget.Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success   |  Kevin Freiberg, Jackie Freiberg. I was recommended this book by a dear friend of mine.

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