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Premium Brands in the Automotive Industry: BMW vs. Mercedes-Benz

Sandra Karner




[PDF.iy13] Premium Brands in the Automotive Industry: BMW vs. Mercedes-Benz

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 | #10105091 in Books |  2008-03-12 |  2008-03-12 | Original language:English |  8.66 x.11 x5.91l, | File type: PDF | 48 pages

||About the Author|Sandra Karner, B.A., born in 1986 in Vienna, AUT. Bachelor''s degree in Int. Business Consultancy with major in M&S at the University of Applied Sciences Wr. Neustadt, AUT, and at the ISC in Paris, FRA. MBA in Growth Management at the Steinbeis

There are hundreds of brands in the automotive industry but just a few among them are premium car brands. These specific brands enjoy a fantastic reputation which allows them to charge a much higher price for their products. This paper therefore examines premium brands and their characteristics; it defines their success factors and their challenges. Furthermore this paper addresses the question «What justifies the price premium». According to the BBDO Brand E...

You easily download any file type for your device.Premium Brands in the Automotive Industry: BMW vs. Mercedes-Benz   |  Sandra Karner.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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