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Retailing

Patrick M. Dunne, Robert F. Lusch, Myron Gable




[PDF.tp99] Retailing

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 | #14616636 in Books |  1994-06-28 | Original language:English | PDF # 2 |  10.50 x8.50 x1.00l, | File type: PDF | 514 pages

||0 of 0 people found the following review helpful.| Excellent book. Clear concise overview of retailing|By joepawn|Excellent book. Clear concise overview of retailing. This should be required reading for all new managers not justvfor those studying retailin in school. Recommend this to anyone lòking to grow their career in retailing.|0 of 0 people found the following review helpful.| Fast deliv|About the Author|Patrick M. Dunne, who recently retired from the Rawls School of Business at Texas Tech University, received his Ph.D. in marketing from Michigan State University and his B.S. from Xavier University. In more than 40 years of university teaching,

Intended for a first course in retailing, this book takes a practical approach, focusing on what someone entering the field would need to know. The theory is discussed and explained, but not analyzed.



You easily download any file type for your gadget.Retailing   |  Patrick M. Dunne, Robert F. Lusch, Myron Gable. I was recommended this book by a dear friend of mine.

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