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Rethinking communication strategies in the automotive industry: The influence of environmental claims on manufacturers' communication strategies

Léa Platel




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 |  2010-11-18 | Original language:English | PDF # 1 |  8.66 x.24 x5.91l,.36 | File type: PDF | 104 pages

||About the Author|MSc. in Marketing studied at Umeå Business School and MA in Internal Business completed at ESC Rennes School of Business.

The car industry is a 100-year old industry. During this century it has seen success, glory, and always overcame challenges. Today, it is facing a new issue: the environmental concern. Pressure is coming from both the society and governments, which forces companies to rethink their business practices. However, little is known on how to integrate the physical environment into business strategies, as it never has been considered before. The car industry is one of ...

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