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Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s

Diego Rosenberg




[PDF.hh58] Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s

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 | #463711 in Books |  2016-10-26 | Original language:English | PDF # 1 |  10.00 x.50 x10.00l,.0 | File type: PDF | 192 pages

||6 of 6 people found the following review helpful.| Exceptionally well researched and an easy read. Filled with many images that have never ...|By bob ashton|Exceptionally well researched and an easy read. Filled with many images that have never been published and written with knowledge and passion. Five stars all the way and a definite must have for anyone into American Muscle.|1 of 1 people found the following review helpful.| |"Regardless of your interests, as long as you're interested in muscle cars, this one is guaranteed to provide hours of entertainment." (Mopar Collector's Guide 2016-11-23)

"Diego Rosenberg has done a nice job of capturing the tenor of the tim

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar.

Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging wa...

You can specify the type of files you want, for your gadget.Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s   |  Diego Rosenberg. Which are the reasons I like to read books. Great story by a great author.

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