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| #1422052 in Books | 2016-12-08 | 2016-12-20 | Original language:English | 8.20 x.80 x5.80l,.0 | File type: PDF | 280 pages||2 of 2 people found the following review helpful.| The Brand X-factor guide you'll want to keep on your desk, even if you don't work at an airline.|By M. Garcia|SOAR is a uniquely handy book for brand management. While it's focused on the airline industry—and includes rich case studies of how various airlines have managed their brand image and customer engagement—I have to disagree with the writer when he suggests t||Advance Praise for SOAR “Copying what the competition is doing doesn’t work in any industry, especially in air travel, which most consumers see as a commodity. Shashank takes a deep dive into the fascinating stories of how successful airlines have
An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional...
You can specify the type of files you want, for your device.Soar | Shashank Nigam. I really enjoyed this book and have already told so many people about it!
