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The Role of Price for Premium Brands - The Case of the Automotive Industry

Gunnar Klaming




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 | #7869054 in Books |  2012-06-02 | Original language:English | PDF # 1 |  8.27 x.12 x5.83l,.18 | File type: PDF | 52 pages

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Scientific Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10 von 10 (Schweiz), University of Lugano (Faculty of Communication Sciences and Faculty of Economics), 34 entries in the bibliography, language: English, abstract: Starting situation Today, many markets have reached such a degree of saturation that market potential is often virtually exhausted. Increasingly, growth can be...

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