[PDF.63oc] The Use of Twitter in Corporate Communications: How the American Automotive Industry is using the Micro-Blogging Medium

The Use of Twitter in Corporate Communications: How the American Automotive Industry is using the Micro-Blogging Medium

[PDF.gg00] The Use of Twitter in Corporate Communications: How the American Automotive Industry is using the Micro-Blogging Medium

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 |  2013-01-26 |  2013-01-26 | Original language:English | PDF # 1 |  8.66 x.17 x5.91l,.26 | File type: PDF | 72 pages

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||About the Author|A daughter of Vietnamese immigrants, born and raised in Germany.She earned a B.A. of International Media and Communication Management at Karlshochschule International University and is currently working as project coordinator at Oliver Schrott K

These days, Web 2.0 and Social Media are terms used everywhere by communications professionals and students. Yet, as this entire field is relatively new compared to the "old media", scientific research about it is still scarce. In contrast to books that rather serve as instructional manuals of how to use Twitter right, this study focuses on what Twitter should be used for, and how it is currently being used in professional communications. In this thesis, the use of Twit...

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