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Airline Marketing and Management
Stephen Shaw
[PDF.xw58] Airline Marketing and Management
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| #223974 in Books | Ashgate | 2011-07-28 | 2011-07-07 | Original language:English | PDF # 1 | 9.21 x.86 x6.14l,1.60 | File type: PDF | 378 pages | ||0 of 0 people found the following review helpful.| Interesting introductory text|By Rui Francisco|As a management consultant doing his first project in the Airline industry I researched some books with the objective of finding one that not only could give me a good business overview but that also covered some specific topics in which I was interested (e.g., Revenue Management and Distribution Channels). The book does a goo||'Overall, with the textual changes made and topics added, Shaw has ensured the latest edition of his book remains one of the leading textbooks on airline management and product planning.' --Aerlines, e-zine issue 53|About the Autho
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particu...
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